white 1 noun, adjective; whit·er, whit·est
1. of the color of pure snow, of the margins of this page, etc.;reflecting nearly all the rays of sunlight or a similar light.
The nature of white is impossible to pin down. It is a deeply nuanced color. The countless shades of white are uniquely versatile; capable of being both subtle and striking, crisp and soft, modern and classic. White is boundless, and timeless. Forever clean, fresh, and full of potential.
“White is not a mere absence of color; it is a shining and affirmative thing, as fierce as red, as definite as black…” ~G. K. Chesterson